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My News and Sports My Way (2005-07)

Based on the experience from Future News Media and other projects, Malmö University researchers joined an international consortium of fifteen high-ranking academic and industrial partners to look closer into future directions in media production.

Malmö University focused on the production and consumption of news and sports, and developed a suite of production tools to deliver shapeshifting material: News and sports that each viewer can customize by setting the length of a news show, explore interesting themes in depth and look for related news material in wide-ranging media archives.