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Cannes think tank for content creation, user engagement and monetization

Asta Wellejus, Acting Director of Medea, is in Cannes for a session on the future of TV. She writes on Facebook “In Cannes, preparing the moderation of the yearly think tank in the future of TV. We are 150 people from around the world, in different catgories, tech people, digital wizards, money tanks, industry players etc.”

MIPCube PLUS is a one-day think tank dedicated to unlocking new the business opportunities for new content creation, user engagement and monetisation models. The event is designed to encourage thought-leaders representing the whole TV and online content ecosystem to bridge their cultural and knowledge gaps. The 150 participants will include digital strategists from broadcasters, production and distribution companies, a new wave of online content creators and technology companies who will meet established entertainment industry executives from around the world. They will work together in a setting that inspires them to think differently, the closed-door roundtable format offering an exclusive opportunity to share insights and network, and they will come out of the day stimulated and ready to work together in new ways.

Read more about the event on

Image credit Flickr user jamiejohndavies CC:BY