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Lecture: Lego and prototyping

RALF VONCKEN is an intern at LEGO where his job is to come up with new ideas, make simple prototypes and then conduct a small user test with the potential user group. In this talk, he tells us about the important role that prototyping plays in his design process and about his experience building prototypes with LEGO.

Before, he was a master student at the faculty Industrial Design at Delft University of Technology (NL). His graduation project included integrating smart devices into physical LEGO play. The aim of the project was to find out what children, aged between 4 and 6, are capable of doing with a smart device and to develop new concept to enrich the physical play experience that make use of this new technical development.

The video lecture embedded below (or here on YouTube) was recorded at Connectivity Lab Live, an event celebrating the inauguration of Connectivity Lab, which is an experimental prototype arena where skills, technology and researchers meet with entrepreneurs and companies to help create new and better services, experiences and products in the field of digital media and connected devices.

If you prefer to listen to this presentation as an audio podcast, please subscribe to the podcast Media, Communication and Design on iTunes or click here for more alternatives.

Here’s a list of all presentations from Connectivity Lab Live.

Image credit Flickr user Oblong CC:BY-NC-SA