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Circom Conference 2012 in Malmö, May 17-19

The Swedish Television and CIRCOM Regional have the pleasure to invite you to the 30th anniversary of the CIRCOM Regional conference. The 2012 Conference will take place May 17-19 in Malmö. Under the three key words Reach, Relevance and Responsibility we have put together a programme that will give something for everyone in the media industry.

The list of speakers are impressive and the topics range from Social Media and Transforming Audiences, to cases about Broadcasting in Crises, The Utöya massacre and the challenges that the BBC faces at the Olympics in London this summer. Take a look at the conference programme

The Conference is free of charge.

Date: May 17-19
Venue: Orkanen, Malmö University
Conference fee: Free of charge
Sign up: All you need to do is sign up here
Twitter: @CircomConf

The conference is hosted by SVT and arranged together with following partners: Medea, Malmö University, Media Evolution, Malmö stad and Region Skåne.

Arabic Game Jam, Bambuser and Transmedia
Elisabet M Nilsson, Måns Adler and Asta Wellejus – all associated with Medea – will speak at the conference:

Arabic Game Jam (Friday May 18, at 15.10-15.50)
Yasemin Arhan Modéer, Media Evolution, Elisabet M Nilsson, Malmö University and Victor Ollén, Malmö city, Sweden.

Arabic Game Jam is a new method to visualize and acknowledge unutilized competence among the citizens of Malmö while developing and strengthening the already established industries with new skills and knowledge. It is also an example of the triple helix model, in which the city of Malmö, Media Evolution and Malmö University collaborated to create sustainable development.

During the last weekend in January this year, about 40 people participated in a Arabic Game Jam at Malmö University. The participants were professional game developers mixed with game enthusiasts, and people with knowledge of Arab culture that has never before created games. Together, they developed six innovative game concepts especially for the Arabic speaking markets. The event received a lot of media attention.

The background was an initiative from the City of Malmö, whom through interaction with external parties, aimed for creating new development processes in the different city neighborhoods. Representatives from the media cluster Media Evolution, and the research environment Medea at Malmö University was engaged from the start to see what needs and capabilities was found in the neighborhood Rosengård. A process based on trust and confidence in each other’s different skills took shape and resulted in a number of focus groups and workshops with Rosengårds citizens. The result was a long-term project on development of games as social innovation, which culminated in the gaming event Arabic Game Jam.

Read more about Arabic Game Jam and about the winners.

Watching the watchers (Friday May 18, at 13.00-13.50)
Måns Adler, Bambuser

Five years ago, Bambuser set out on a journey trying to democratize the technology of live video broadcasting. By stating the question: what would happen if everybody had a broadcasting bus in their pocket? Today, Bambuser has played a central role in the distribution of major political events like the Arabic spring and right now in Syria, where major media outlets like CNN, BBC, SkyNews and Al-Jazeera are re-broadcasting Bambuser users’ videos. But, the long term goal is even larger; when everybody affords to broadcast, people will also change what they will view. This will fundamentally change the overall business model of broadcasting. If it becomes a marginal cost to broadcast live video you will not be forced to get as many viewers as possible for your broadcasts. And a father will hopefully always watch his own daughter playing a game of soccer rather than premier league if they would compete.

Key tendencies in world broadcast and transmedia (Friday May 18, at 16.10-17.00)
Asta Wellejus, transmedia developer and producer

What are broadcasters doing in Europe? What is the talk of the town in Canada and Australia? What has changed in USA regarding alternate reality games in the last year, and why have some broadcasters fixated on webpages and others on games and others again on visualization of data generated by the users? Thes are a few of the topics being touched on in a talk about what is transmedia becoming, from a broadcast side of view, what seems to work and what doesn’t?