Jalla upp på scen (JUPS) is an annual talent show, hosted by the grassroots organization RGRA. The main objective of JUPS is to facilitate meetings between young people (aged 13-20) from every part of Malmö. The notion is that such meetings will help build a common understanding and reduce prejudice.
In 2009, the Malmö Collaborative Cross-Media project was involved in the event. We have been trying to find anwers to, for instance, how a hip hop community can engage more regularly in street journalism across multiple media channels, how important a central media platform is and what effects such media production will have on the visibility of the organization.