Musikalsk Oplevelsesdesign

Update: Project results are presented in the book How the Lion Learned to Moonwalk


This project develops and designs innovative experiences in the context of classical music and live concerts. It will be based on the work of three cultural institutions in the Øresund region, using them as laboratories for developing and testing new concepts, focusing on artistic and technological productions and products, and sustainable business models. We will look into possibilities of live streaming, mobile services and other digital solutions, but also visual and interactive experiences in concert halls and other public spaces. One of the main goals is to attract new audiences to classical music.

Contact: Karolina Rosenqvist (project manager) or Erling Björgvinsson (senior researcher) at Medea.

Keywords: audience experiences, classical music, business models

Funder: The European Union and Interreg IVA ÖKS

More information: on the project web