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Drifting by Intention: Design Research from the Inside

January 14, 2016 @ 16:1518:00

Credit: Flickr user Morten Siebuhr, CC:BY-NC
Credit: Flickr user Morten Siebuhr (CC:BY-NC)

In motor racing, ’drifting’ is about making a controlled skid when taking bends at high speeds. It requires instinct and a great deal of practice.

On January 14, design professor Peter Gall Krogh will give a Medea Talk on drifting as a key concept in the research-through-design field. What can we learn from the way design researchers drift?

View Gall Krogh’s presentation in the video player embedded below (or on YouTube)

Peter Gall Krogh’s work bridges academic, commercial and social interests. He has been part of a wide range of projects in both academia and industry, including collaborations with Bang & Olufsen, Lego and the Danish telecommunications company, TDC.

The way design research happens
Drifting is here understood as the way design research actually happens—that is, through process loops where hypotheses, experiments and insights affect one another, resulting in a drift of research focus and continued adjustment of experiments to stabilize the research endeavor.

Mette Agger Eriksen, senior lecturer in Interaction Design, will moderate the Q&A.

Place: Hörsal B1, Niagara, Malmö University

Free of charge, but please sign up!

About Peter Gall Krogh
Peter Gall Krogh is Professor in Design at Aarhus University, Denmark, where he heads the Design Research Group at the Department of Engineering. He has participated in and led a wide range of educational programs and research projects in both academia and industry with a focus of integrating services, IT and physical artifacts and spaces. His work is marked by a continuous effort to bridge academic, artistic, commercial and social interests; pointing to solutions that enable people to pursue desirable and profitable cultural changes, both large- and small-scale—also denoted social innovation.

Related reading: “Ways of Drifting: 5 Methods of Experimentation in Research through Design” by Gall Krogh, Markussen and Bang (2015)

This Medea Talk is a collaboration with the Internet of Things and People (IOTAP) research center at Malmö University.


January 14, 2016
16:15 – 18:00
Event Category:


Medea, Malmö University


Medea @ Niagara
Nordenskiöldsgatan 1
Malmö, 211 19 Sweden
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