Documentary exploring the role of design in business (and vice versa)

The documentary Design the New Business explores how the design and business fields are starting to influence each other: designers acknowledge the importance of business models, business people acknowledge the importance of design methods.

Filmmaker Erik Roscam Abbing writes “In the spring of 2011, the idea for the movie was born. Through my teaching, writing and consultancy practices, I got more and more interested in how new design approaches are helping large organizations deal with complex issues. I saw product-driven companies work to make the transition to a more service-dominant logic. I saw technology-centered companies aspiring to become more human-centered, with technology as enabler. And I saw large companies struggle with the agility and entrepreneurial spirit that is required for relevant innovation.”

View the documentary embedded below or follow this direct link.

Related articles
Design for Social Innovation: a concept closely related to the converging design and business fields.
We are idea rich, selection baffled and adoption poor: how researchers and designers need to combine their invention strengths with the execution strengths of entrepreneurs and business actors in long-term, strategical relationships.

Hat tip to Anders Emilson for spotting this documentary.