The Queen, The Wizard and The Hannibal Lecter of Transmedia: presentations from The Courage Generator Workshops


Asta Wellejus, Martin Ericsson and Matt Costello were but three of the thought-leaders invited to present their take on what the cross-/transmedia landscape looks like today, and where it’s heading. This is a summary of the Courage Generator Workshops, jointly hosted by MEDEA, BoostHBG and Kulturkraft Syd.

The Courage Generator brought film, games and transmedia people to a full-day workshop where issues of interactive storytelling were discussed but also concrete examples of how you can practically work with transmedia tools and concepts.

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Presentations, 8 X 10 minutes
Embedded below (or in this YouTube playlist) are the presentations that were held by people with many years experience working in transmedia and interactive storytelling.

Asta Wellejus is an experienced cross-media producer and developer and has worked with Lars von Trier in 1997 in developing new ways of combining film, theater, roleplaying and games in Zentropa Interaction in 1999. She is now running her own company ”Die Asta Experience”. In her presentation, Asta talks about the transmedia universe as a storyworld that is bigger than any of its individual parts. She also talks about marketing, about expanding the screen and creating a multiplatform experience and creating interactive stages for participatory storytelling.

Martin Ericsson is a game designer, participation writer and transmedia content producer. Over the years he has designed, written and game-mastered more than twenty pieces of participative entertainment and art. In this talk, Ericsson says that producing transmedia is like being a party organizer: you set the stage and make sure there are beverages, snacks and a good DJ but you can’t really control if the participants have fun or not.

Matt Costello works across all media has meshed game play, technology and story. He has scripted dozens of best-selling games such as Shellshock-Nam ’67, Bad Boys 2 and Doom 3. In this presentation, Matt talks about the concepts that are important to him when going into transmedia projects: 1. to go into projects openly, being Wagner’s “perfect fool”, 2. tap into people’s passion, 3. create a vision of the story universe, 4. experiment and avoid paradigms.

Christian Badse is Creative Director at the Interactive Department at the Danish Broadcast Corporation (DR). In his talk he talks about the working conditions of being a “transmedia hobo” and introduces the key concept BCC (beer, cigarettes and coffee) that, allegedly, is what make Danish screen writers tick.

Hans von Knut Skovfoged is the Creative Director of PortaPlay, a company specializing in developing interactive media focusing on games and entertainment. In this talk, he talks about accessibility and the challenge of keeping the user interested after the first touch-point in a universe that consists of multiple platforms and branching content.

Frank Boyd is the creative director of Crossover and has been a new media pioneer since founding the Arts Technology Centre in 1989. He has worked as producer, funder and trainer on a series of innovative creative and economic development programmes in the arts, broadcast, and in education in the UK, Europe, the US and Australia. In this talk, Boyd talks about how important it is to develop the five stories: the story-story, the user story, the platform story, the impact story and the money story.

Jason DaPonte is the managing director and executive producer of a small digital company called The Swarm. In this lecture, DaPonte talks about how you can use “big data” or the “internet of things” as building blocks in storytelling.

Marc Goodchild works across TV, web, mobile applications and IPTV and has a long history working with the BBC. In this lecture, Goodchild talks about that television is the result of the industrilization of storytelling and that we need to reinvent what television is good for, just like we have found out that the mobile phone is good for much more than being used as a telephone.

This event was jointly hosted by MEDEA, BoostHBG and Kulturkraft Syd.

Image credit: amy-wong.com CC:BY-NC-ND